The Strategic Advantage Model

Our Strategic Advantage Approach

To manage the changing communications and marketing world, our client-focused 5-step Strategic Advantage Approach to marketing and public relations is designed to make IMPACT!


In this assessment stage we gain a broad insight into your business, your situation, marketing, communications efforts, and business goals. You will learn how your problems can be solved. You want your business to thrive and it is our mission to help your business soar to new heights!


Research is vital to a company’s image and growth. We carefully research our client’s brand and market before crafting a personalized strategic plan. We examine all aspects and define the audience to create a customized solution.

Strategic Planning and Implementation

We believe in an Integrated Marketing Approach, which provides a wider avenue to reach and engage prospects and customers. In the strategizing stage we, following the contract phase, we design and implement an effective promotional program catered to your objectives.


We not only create the campaign but also monitor your company, products, and services.

Measurement and Adjustment

Currently there is no universally accepted standard for PR and social media measurement. We propose a combination of tactics and set measurable objectives in agreement with the general goals of the client.


It is the combination of our strategic advantage model, our experience, and talent that enables IMPACT Marketing and Public Relations to achieve RESULTS!